FOR IMMEDIATE RELEASE
NEWS RELEASE
September 9, 2017
For More Information, contact:
Mike Lewis (334) 353-2199
Steve Marshall
Joy Patterson (334) 242-7491
Page 1 of 1
Alabama Attorney General
ATTORNEY GENERAL STEVE MARSHALL WARNS AGAINST PRICE GOUGING AS
ALABAMA CONTINUES UNDER STATE OF EMERGENCY
(MONTGOMERY) Attorney General Steve Marshall warned those who might exploit the
ongoing bad weather for illegal profit that Alabama’s price gouging law, which was activated
by Governor Kay Ivey in the aftermath of Hurricane Harvey, remains in effect under the threat
of Hurricane Irma.
On September 8, Governor Ivey declared a State of Emergency ahead of Hurricane Irma which
is anticipated to affect Alabama by the end of the weekend extending into early next week. In
her declaration, Governor Ivey cited her previous emergency proclamations of August 30, 2017,
September 1, 2017, and September 6, 2017, including notice that the imposition of
unconscionable prices (commonly referred to as “price gouging”) during the State of
Emergency is unlawful.
Attorney General Marshall urged citizens to be cautious of those who would prey upon them
through crimes such as price gouging and home repair fraud. He also warned that anyone who
seeks to take advantage of the public will be held accountable.
Alabama’s price gouging law comes into effect when the Governor declares a State of
Emergency, and it prohibits the “unconscionable pricing” of items for sale or rent. Although
what constitutes an unconscionable price is not specifically set forth in state law, a price that is
25 percent or more above the average price charged in the same area within the last 30 days–
unless the increase can be attributed to a reasonable cost– is a prima facie case of
unconscionable pricing. The penalty is a fine of up to $1,000 per violation, and those determined
to have willfully and continuously violated this law may be prohibited from doing business in
Alabama.
Consumers and officials can report any problems of alleged fraud or illegal price gouging to the
Attorney General’s Office of Consumer Protection by calling toll-free 1-800-392-5658, visiting
the Attorney General’s website at www.ago.alabama.gov, or by writing to 501 Washington
Avenue, Montgomery, Alabama, 36130.
–30–
501 Washington Avenue * Montgomery, AL 36104 * (334) 242-7300
www.ago.state.al.us
